VisitBritain prize winners enjoy the best of London Bridge
Since March 2007 we have been a partner in VisitBritain's 'Be a Brit Different' campaign to encourage more US visitors to come to the UK. This high profile, three year campaign aims to address the decline in US tourists to Britain by inspiring them and showing a different side to a country they sometimes imagine to be all cream teas and bowler hats.
The value of the exposure to the US market during year one of the campaign as been approx. £2 million, with London Bridge and its businesses getting access to VisitBritain's 200,000 monthly website users from the US and their 550,000 US database of anglophile e-newsletter subscribers.
As part of the campaign we offered a five day break in the London Bridge area as a prize. The break included four nights at the Hilton Hotel Tower Bridge and tickets to the Old Operating Theatre, the London Dungeon, Design Museum, HM Tower of London and other Historic Royal Palaces. Many thanks to these partners who donated prizes.
The lucky prize winner Jane Dickerson came over in early June. A pharmacist by trade she was especially looking forward to visiting the Old Operating Theatre Museum and Herb Garret with her two sons accompanying her.
William, Robert and Jane Dickerson with our
Marketing Manager
More >>